Marketing ‘The action or business of promoting and selling products or services, including market research and advertising.’ Marketing is something that small companies don't often do very well. Just like any other company it is important for them to be seen and heard in order to compete and prosper.
Some companies opt to stay below the radar in order to build a product and steal a march on the competition or find their niche. However this is only an option for so long. Soon the opportunists will be after a slice of your pie!
For the last ten years I have been helping a number of small technology companies punch above their weight. By working in close partnership, developing strategies and very often doing 'the stuff' that’s necessary to ensure that they are seen to be a force in their market or simply by putting them in touch with potential customers.